This author has yet to write their bio.Meanwhile lets just say that we are proud redraph contributed a whooping 6 entries.
Canada is known for its wild spaces — our wild animals are connected to our national identity. This ad for Westjet taps into that identity as a metaphor for Canadians traveling abroad. With more destinations outside of Canada than inside, Westjet is evolving from its commuter airliner roots into an ambassador for Canada internationally. Westjet’s new maple leaf […]
With the removal of individual parking poles across North American, cyclists lost a favoured spot for locking their bikes. Cities are replacing their parking meters with post-and-ring bike stands. It is not the most usable design and there are often not enough stands on city streets. The lock pole is an integral part of the bike […]
Unwrapping a Hershey’s Kiss when you are young is a special moment – it is a mini present containing delicious milk chocolate. This ad campaign takes the feeling of that unwrapping wonder and transposes it to the Wonder of the Worlds. Along with this campaign is a digital experience using augmented reality to get users to […]
Living in a biodiverse world with robust species, genetic and ecosystem diversity will result in many tangible benefits to society from pharmaceuticals development, clean water, better food, a buffer against climate change and more. It is not an easy concept to get your head around when you are talking about rock climbers getting banned from a […]
With the introduction of the new Tesla Model 3, an affordable high-end electric car, this ad campaign promotes the new zero-emission technology as the innovation we’ve been waiting for. While the cost will be a major signal for people, making the transition to an electric car will require more than just a price tag. This campaign helps […]
The Signs of Summer is a mock seasonal marketing campaign perfect for large retailers like Canadian Tire to advertise their summer goods. The ads, evoking the images of summer, help get people thinking about summer living and the products they need to help take advantage of the season. Air pump The first Signs of Summer […]
Advertising copywriter with experience as a journalist, user-experience designer and multi-media communicator
