Now Exporting More Canada: Iconic Canadian images inflight

Canada is known for its wild spaces — our wild animals are connected to our national identity. This ad for Westjet taps into that identity as a metaphor for Canadians traveling abroad. With more destinations outside of Canada than inside, Westjet is evolving from its commuter airliner roots into an ambassador for Canada internationally.

Westjet’s new maple leaf logo is a Canadian-inspired symbol to reflect this new international evolution. This campaign taps into their transition to project Westjet as Canadian as maple syrup.

Maple Flights

Nothing is more Canadian than the maple leaf. This is why WestJet chose it for their new branding and why this plane is made out of maple leafs. Again, reinforcing Westjet is Canada’s airline.